With a growing number of content consumers engaging with their favorite brands via mobile devices, video is the No. 1 way to connect with busy customers. Today's smartphone-enabled users are less likely to spend their time reading a detailed post on your business's Facebook page or click on a link to your business's blog. Capturing the attention of time-crunched consumers is all about video in 2019. If you want help learning how to improve your video marketing strategy for 2019, bear the following tips in mind.
Shorter is Better
Face it: You're not Steven Spielberg creating the next blockbuster movie. Creating video content for consumers is all about engagement and share-worthiness. The best way to increase your video engagement rates in 2019 is to focus on creating shorter videos packed with a punch. Don't waste your business's time making long videos your mobile-enabled customers aren't likely to sit through. Focus on short-form video content and ask yourself, "Will my target audience be inclined to share this video with their social network?"
More Video, Less Text
If you want to improve your video marketing strategy in 2019, make sure you're creating and sharing more video-based content than text-based content. While sharing video transcripts is always an excellent idea for increased SEO (search engine optimization), the actual breakdown of your company's content calendar should be at least 50% video content, with the remaining 50% being a mix of text-based content and visual marketing images like infographics. If your business isn't creating a significant amount of video content this year, expect to be out-performed by savvier competitors in your niche.
Stream the Dream
The live streamed video should be a core component of your 2019 content marketing strategy. Whether this means live streaming your staff unpacking new inventory via unboxing videos or live streaming your appearance at a trade show or conference, the key is to share more real-time video content with your target audience. Develop a detailed live streaming strategy with your team and ask their input on the types of live-streamed video they're most likely to watch in their spare time. When you take a team-based approach to create your live streaming strategy, you're more likely to discover engagement opportunities you might otherwise have missed.
Humor + Inspiration = Video Marketing Magic
For brand builders wanting to increase their video marketing ROI (return on investment), focus on humor and inspiration when creating video content. Funny videos are more likely to be shared, and inspirational videos tend to resonate with video content consumers. If you want your brand messaging to stick with your potential customers long after they've stopped watching your video content, make sure you're creating videos with an inspirational message they can connect with on an emotional level. When you incorporate both funny videos and inspirational videos into your video marketing strategy, you increase your odds of improved audience engagement rates and boost your video outreach ROI at the same time.
If you want to improve your video marketing strategy for 2019, these are the four critical components you should work on. Building an effective content marketing strategy this year is all about upping your video outreach efforts and reaching content consumers with a format they're more likely to engage with and share.
-- Jeff Shuford is president of Tech From Vets, an award winning veteran-owned technology company. Tech From Vets merges NFL veterans and military veterans in the tech industry and develops innovative websites and mobile applications for their clients nationwide.